As a rule of business for artists, the best potential customer is a pre-existing customer. This is because they already have already bought into your marketing message. In the same way you would not shake hands and introduce yourself to friends — we do not have the need to introduce (As new) our artwork to someone who has already supported us.
It is important for each artist to view their work as a small business to learn this principle: The moment someone shops with you — that is when the selling actually begins.
This principle rings true for innumerable reasons. But for the purpose of this article; let’s look at a few: